The NIVEA blue tin — iconic, right? Icons get comfy, so we gave it a little push: up Bolivia’s mountains with The Cholitas, along Turkey’s trails with Serdar, onto Berlin’s dance floor with The Kiki House of Angels, and into Cape Town’s deep blue with Zandile the mermaid. Still iconic — and now more loved. That’s the magic of a well-timed nudge.


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The One Show / ADC New York / ADC Germany / Gerety Awards