UN Women - Stop Dowrymongering

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Dowry is a practice carried out in the sub-continent, in which the groom's family forces the bride's family to pay the groom in material goods. Failure to do so results in most brides/to-be brides being a victim of domestic violence which in most cases leads to murder or suicide. This custom is practiced by all classes in the country and laws against it have not been effective in putting a stop to this practice. UN Women's goal was to create awareness around the evils of this practice by starting a nationwide movement against it.

We coined a new word for the act of demanding dowry, "Jahezkhori"; which compares in English to an abusive phrase such as "Dowry mongering". We then used one of the most recognized symbols of marriages in the country to disseminate the message: hands decorated with henna held up as if to say "Stop"