The Hot Tea Stain

In Pakistan, tea isn't just a drink — it's a ritual. It's on every table, in every hand, at every gathering. And because it's everywhere, nobody thinks twice about it around children. That casualness has a cost: burns, scarring, and deaths that happen so routinely they barely register. What does register? The stain it leaves on clothes. Detergent ads across the country have built entire campaigns around tea stains — tough, stubborn, worth talking about. We borrowed that language. If a tea stain on fabric was worth this much attention, a tea stain on a child's skin deserved at least as much. Same words. Completely different weight.

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MAD STARS/ Effie Pakistan