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Creative In Transit

Named Future 50 by The Drum, Next Creative, and 1 in 10 Global Next Creative Leader by D&AD and The One Club and a Rising Star at Campaign - Women Leading Change Awards, Fatima is a creative working towards reshaping the Ad world for the better.

Fatima is working as a Global Senior Copywriter at Publicis One Touch in Germany for the global brand Nivea. Originally from Pakistan, she has worked on an expansive portfolio of brands including PepsiCo Snacks and Unilever. Her work has been awarded over 70 international and national advertising awards including Cannes Lion, D&AD, Clio, APAC Effie, LIA, Spikes, and Dubai Lynx.

Fatima has served as a jury member at several international festivals such as NYF Advertising Awards, Cresta Awards, and AD STARS.

Her passion to get the maximum out of any given scenario that the Ad-land throws at her as she climbs the ladder has proven that talent is not dependent on years.